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Business to Business

All the familiar ways to find, sell and distribute to businesses exist here, as in all emerging markets, including telephone and Internet options. However, the most important and effective are based on person-to-person relationships. Though much of corporate business, including procurement, subscribes to models as sophisticated as those anywhere in the world, true success in prospecting, meeting, and acquiring clients, is still highly reflective of who one knows and how well. Consistent with cultural traditions going back thousands of years and still standing the tests of time and global influence, personal connections trump the many challenges one can expect in B2B channels. Wise marketers choose service partners with long and deep roots, strong reputations and practical experience in these marketplaces in order to produce timely success.

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services
Direct to Consumer

In emerging markets, marketers reach consumers directly in all the major ways they do so everywhere. For example, in the Middle East and North Africa regions Internet usage is growing rapidly and is split relatively evenly between males and females. About a third of users make at least one online purchase monthly; males mostly tend to buy electronic equipment while females tend to buy mostly apparel and fashion accessories. Door-to-door selling is also popular for most of the expected categories such as cosmetics, home and family services, electronics, etc. In fact, several of the major DTC world brands report most of their recent growth to come from emerging markets, including the Middle East and North Africa. In addition, one-to-one 'intercept' selling, particularly for telecommunications, real estate and other categories abounds in shopping malls, marketplaces and at public events. Wise marketers choose service partners with the scale, flexibility and skill to perform relevant services in all the right venues.

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